SEO, GEO & AI Chatbots
for Businesses & Property Owners in Spain

Running a business in Spain, whether it’s a rental property in Madrid, a local service in Barcelona, a small shop in Valencia, or an electrician in Malaga, means standing out online. You want to reach real people: English-speaking expats, tourists planning holidays, and locals searching for what you offer. If they can’t find you, it’s unlikely your business is going to last for long.

That’s where SEO, GEO, and AI chatbots come in.

At Simple English Advice, we make online visibility simple. We help small businesses and property owners across Spain, from Alicante and Malaga to Marbella and the Costa Blanca, get found online by both Google and AI-powered tools like ChatGPT, Google Gemini, Microsoft Copilot, Claude, and Perplexity. The fact you are reading this proves we get results.
Starting from as little as €100 a month, contact us today to increase your sales/clients.

"Just getting back to you for the great works that you did reinstating our wordpress website and doing the google analytics. We are very happy with the results now and the site is looking very good and working well for us. We will endeavour to recommend you to any of our numerous client’s needing your expertise in the near future"

Anthony

Malaga

What Is SEO (Search Engine Optimization)?

SEO stands for Search Engine Optimization, which means making your website easier to find on Google and other search engines.

When people search for things like “holiday rentals in Spain,” “English-speaking web designer in Spain,” or “best property management on the Costa del Sol,” SEO helps your website appear higher in the results.

SEO involves:

Writing helpful, keyword-rich content
Adding location phrases like “in Spain” or “near Alicante” naturally
Making your site fast, secure, and mobile-friendly
Earning links from other trusted local websites

In simple English, SEO is about making your business easy to find; whether your customers are in Spain or searching from abroad.

Does Local SEO Work for Small Businesses in Spain?

The simple answer is YES!

Moving to a new country is an adventure, but it becomes a lot less romantic when the boiler breaks or a pipe bursts, and you can’t explain the problem to the person fixing it. For tradespeople such as electricians, plumbers and builders targeting the expat market in Spain, this anxiety creates a massive business opportunity, but only if they can be found.

Here is a deeper look at why this market is booming and how Local SEO is the key to unlocking it.

The "Expat Grapevine" has Moved Online

It used to be that you’d ask a neighbor for a plumber recommendation. Today, that conversation happens almost exclusively in digital communities. Facebook groups like “Expats in Malaga” or “British in Spain” are absolutely buzzing with daily requests for help.

The Reality: New residents often trust the “hive mind” of their online community more than random ads. They are looking for social proof.
The Local SEO Connection: This is where reputation management comes in. When someone recommends a business in a comment, the very next thing the user does is Google that business name. If the business doesn’t pop up immediately with a verified Google Business Profile and a few stars next to their name, the lead often goes cold.
The Stat: According to a BrightLocal survey in 2024, 98% of consumers read online reviews for local businesses. If a tradesperson isn’t visible where these conversations are happening, they are invisible to the client.

Solving the "Lost in Translation" Fear

The biggest barrier for an expat isn’t price; it’s communication. It is incredibly stressful to try to describe a specific electrical fault or a structural issue when you don’t speak the local language fluently.

The Reality: Expats are often willing to pay a premium for “peace of mind.” They want to know that the builder understands exactly what they want, and that they (the customer) understand the quote.
The Local SEO Connection: Keywords matter here. A plumber might rank for “fontanero,” but are they ranking for “English speaking plumber near me“? Optimizing a website or Google listing for English keywords allows a business to capture the audience that is specifically filtering for language skills.
The Stat: Search queries including “near me” have grown by over 500% in recent years. (Think with Google: Consumer Insights.) If an expat searches “English builder near me” and you haven’t optimized your Local SEO for that phrase, you simply won’t show up.
The Voice Search Factor: About 58% of consumers now use voice search (like Siri or Alexa) to find local businesses. These searches are conversational, often phrasing things like “Find an English-speaking electrician near me” ( Synup / BrightLocal).

High Property Ownership: Foreigners bought nearly 93,000 homes in Spain in 2024, accounting for roughly 14.6% of all property sales. In expat hotspots like Alicante, that number shoots up to over 43%. These are homeowners who will need repairs and will search in English (College of Registrars / Idealista).

The Supply and Demand Gap

There is a genuine shortage of skilled hands across Spain, and Europe in general. Finding a reliable electrician or carpenter is hard enough for locals; for foreigners, it can feel impossible.

The Reality: We are seeing a “trades gap” where older professionals are retiring and fewer young people are entering the trades. This means that anyone who is qualified, reliable, and communicative is essentially sitting on a goldmine.
The Local SEO Connection: Because good help is hard to find, customers are searching desperately. A tradesperson doesn’t need a fancy, expensive marketing campaign. They just need to be the “easiest to find.”
The Stat: A study by ManpowerGroup found that 77% of employers report difficulty filling roles, with skilled trades often topping the list of hardest-to-fill jobs. The demand is there; the visibility is the missing link. (ManpowerGroup Talent Shortage Survey 2023.)

Local Search Conversion

This is the most critical point. A tradesperson can be the best builder on the coast, but in 2025, if they aren’t on Google Maps, they don’t exist to the modern consumer.

The Reality: Gone are the days of looking in the Yellow Pages. When a pipe bursts, people grab their smartphones. They want a solution now, and they usually pick one of the first three results they see on the map.
The Power of Maps: Google Maps is used by over 1 billion people every month. Approximately 40% of all searches on Google have “local intent” (looking for something nearby) (Google / Loopex Digital).
The Local SEO Connection: This is about “Zero-Click” convenience. A well-optimized Google Business Profile allows a customer to see the phone number, read three reviews, and hit “Call” – all without even visiting a website.
- - - Google Maps Optimization: Ensuring the pin is in the right place.
    - NAP Consistency: Making sure Name, Address, and Phone number are the same across the internet.
    - Visual Trust: Uploading photos of past projects and the team (people trust faces!).
The Stat: Roughly 76% of people who search on their smartphones for something nearby visit a business within a day, and 28% of those searches result in a purchase (or in this case, a booking). (Think with Google: “How Consumers Solve Their Needs in the Moment”

GET A FREE LOCAL BUSINESS SEO QUOTE

Do you need more customers/clients?

Do you want your business to be at the top of a google search?

Are you competing with too many other similar businesses?

If the answer to any of these questions is yes…You need local business SEO.

What Is GEO (Generative Engine Optimization)?

Now let’s talk about GEO – Generative Engine Optimization.

This is the next evolution of SEO, designed for AI-powered search engines like ChatGPT, Perplexity, Gemini, and Bing Copilot.

Unlike Google, these tools don’t just show lists of websites. They generate answers and recommendations, and if your content is clear, useful, and trustworthy, your business can be mentioned directly in those AI-generated responses.

For example, if someone asks ChatGPT:

“Where can I find affordable holiday rentals in Alicante? ”
or
“Who offers SEO and web design for expats in Spain? ”
or
“Is there an English-speaking mechanic in Malaga”

your business could appear in the AI’s response, if your website is optimized using GEO principles.

That’s what we help you do.

The Difference Between SEO and GEO

Aspect	SEO (Search Engine Optimization)	GEO (Generative Engine Optimization)
Main Goal	Optimizes for visibility on Google and Bing	Optimizes for visibility on AI tools like ChatGPT, Gemini, and Perplexity
Core Focus	Keywords and backlinks	Clear, structured, and trustworthy information
Competition	Competes for top search rankings	Aims to be cited or mentioned in AI-generated answers
Outcome	Attracts clicks from search engine results pages (SERPs)	Attracts visibility and mentions within AI conversations

Is GEO the New SEO?

You can think of GEO as the next layer of SEO.

SEO is still essential; Google isn’t going anywhere. But Generative Engine Optimization prepares your business for the next big shift in online search: AI-driven discovery.

That means writing content that’s friendly, conversational, and answers real questions, just like this page.

So instead of optimizing for just Google, we help you optimize for Google + ChatGPT + everything that’s coming next.

SEO helps people find you.
GEO helps AI recommend you.

How GEO Works for Small Businesses in Spain

Here’s how we make GEO work for you:

Use conversational language: AI prefers natural, easy-to-read writing.
Answer common questions: “How can I advertise my villa in Spain?” “Where can I build a rental website?”
Add local context: Mentioning areas like Costa Blanca, Malaga, Marbella, and Alicante helps AI understand your region.
Provide structured data: So AI tools know what services you offer and where you’re based.
Combine SEO + GEO: For full visibility across both search and AI platforms.

We make sure your website can be found by humans, Google, and AI chat systems alike.

How Many People Use Chatbots on Websites?

It’s huge, and growing fast.

Over 1.4 billion people use chatbots every year.
Around 80% of businesses in Europe now use chatbots or plan to add them soon.
Visitors are 3x more likely to engage when a chatbot welcomes them.

Chatbots help English-speaking expats and tourists in Spain get fast answers; whether they’re asking about bookings, prices, property availability or even hairdressers or barbers near me.

Are Chatbots Good for Lead Generation?

Yes, chatbots are fantastic for lead generation, especially in hospitality, property, and service-based industries.

Here’s how:

Instant engagement: When someone lands on your site, a chatbot starts the conversation right away.
24/7 availability: It can answer questions while you’re offline.
Personalized experience: Chatbots can recognize returning users and remember preferences.
Seamless booking flow: They can guide visitors through rental inquiries or service bookings.

Imagine a tourist visiting your site from the UK, looking for a holiday villa in Spain. Your chatbot could:

Greet them in English
Show available properties
Check dates
Collect their contact info
Help them confirm a booking

That’s automation that turns visitors into guests, even while you’re sleeping.

How Many People Find Sites Through ChatGPT and AI Search?

More and more every month.

AI-driven search tools like ChatGPT, Gemini, and Bing Copilot are quickly becoming how people research everything; from restaurants and real estate to web design and SEO services in Spain.

Instead of typing into Google, they’re asking questions like:

“Who can help me build a website for my property in Spain?”
“What’s the best SEO service for expats in Malaga?”
“Is SEO worth it for small businesses on the Costa del Sol?”
“Who is the best English-speaking house renovation company in Marbella?”
“Is there a reliable English-speaking landscaper near me with good google reviews”

If your site is GEO-optimized, AI tools can use your content to answer those questions, giving you free, organic visibility.

Websites to Advertise Rental Properties in Spain

If you own or manage holiday villas or apartments in Spain, you know how competitive the market can be. Listing on Airbnb or Booking.com is useful, but it means paying high fees and competing with thousands of other properties. Or what if you have had an NRA number rejection and can no longer advertise on these platforms?

We offer a smarter option:
Your own rental property website – designed for direct bookings, SEO visibility, and GEO optimization.

Our property websites include:

Easy photo galleries
Integrated booking calendars
Secure payment options
SEO + GEO optimization for Spain
AI chatbot support for guest inquiries

Whether you need a website for a property in Marbella, Alicante, or Valencia, we’ll help you reach more travellers and keep more of your profits. Contact us for a FREE rental property website quote.

Our Simple Strategy for Online Growth

Our Online Presence Agency in Spain blends modern tech with simple communication:

SEO: Make your website visible on Google.
GEO: Get your business mentioned by AI systems like ChatGPT.
AI Chatbots: Keep visitors engaged and capture leads automatically.
Local Optimization: Use Spain-specific keywords that target expats and tourists.

This combination builds a strong digital presence that works, for locals, tourists, and search engines alike.

Why Choose Simple English Advice

We have nearly 15 years of designing experience and over 9 years of hosting and SEO expertise. Our work has spanned from small businesses to massive companies. So rest assured that whatever business or service you have, we can accommodate you with our tailor-made plans.

We speak your language – plain English, no jargon.
We specialize in helping small businesses and property owners in Spain.
We combine SEO, GEO, and AI for full visibility.
We build affordable, effective websites that attract real leads.

Whether you’re promoting a holiday villa in Granada, a freelance plumber business in Benalmadena, a construction company in Marbella or a solar panel company in Malaga, we’ll help you connect with English-speaking audiences in Spain and abroad.
SEO packages start from as little as €100 a month. Press the button below to learn more about our SEO & GEO services.